Categories
UX/UI

Top 5 usablity problems found in Websites

Usability problems can not only frustrate visitors but also make a website inaccessible for some people. This can drastically affect the visitor engagement and the user may close the site without spending enough time on the website.

Here are top 5 usability issues :

1. Device & Browser Compatibility

There are a number of browsers out there and we all have our favorite browser, web designer should test the website in different browsers to ensure they render properly in all of them. Without this the website may be unreadable to the user.

With the technology growth the website also needs to run on various device, web designer should target at least the largely used devices so the site renders properly.

2. Site Navigation

Website navigation may seem a easy job, but a lot of thought has to be put into this. Navigation are the paths the user needs to traverse in your website. Well planed paths leads to a good experience and builds good relation.

Now we don’t want your website users to get lost in your site or find a dead end. This can be avoided by proper usage of internal links, navigation bars also including a sitemap page would be useful for advanced users.

 3. Multimedia (over)Usage 

Using multimedia content like flash may make the website look cool and advanced, but if some browser or device cant play the flash/ multimedia content then the user may see nothing and that’s a sure bye bye to your site.

To avoid this whenever there is multimedia, the designer should see that the users are shown a simpler version of the website if the multimedia fails to play. This way the website can convey the intended content to every one who visits.

4. Too Much text and No Images

We all know the that “Too much of anything is bad”.  This holds good for website too, using only text and no images may make the reader think it is very taxing and time consuming.

We also know that “A picture speaks thousand words”, so it is encouraged to use images. However using relevant images and giving text description of the images will always enhance the quality of the read.

5. Other issues

There are many other issues which fails a website to engage their users some of the important ones to take care of are:

  • Irrelevant or duplicate page titles
  • No way to search content on the website
  • usage of pagination
  • Too many of advertisements than the content
  • Quick response mechanism for queries of users

These are some of the basics I think which needs to be addressed for a smooth user experience and thus increasing the chance of converting website visitorto a client. 

Categories
SEO

Why your website needs SEO

There are plenty of reasons why traffic generated through organic (natural) search results is much more effective than any other traffic building strategy for a website.

SEO = better ROI (Return on investments)

This is simple math: Let’s consider you’re building traffic with PPC for your website. If you bid $1 for a single click then 200 visitors will cost you $200/day. That’s massive amount of $6,000 a month or $72,000 a year!

To rank well in organic results of search engines, usually you may need to make one time investment for lifetime, consistent flow of traffic. That’s obviously much less when compared to pay per click traffic.

It’s a known fact that, those days are gone when you were able to generate traffic by bidding 5 or 10cents per click with PPC. The average price for a single click is around $1 according to several reports and of-course the more competitive the keyword (market), the more you will have to pay.

Additionally, according to various surveys, 15-20% clicks on Google or other PPC engines are false. Which means, you’ll pay, but not get any return on those clicks!

SEO = no hassle

If you were doing PPC, then you probably know that you have to track results everyday. You have to add keywords that are converting and remove those which don’t convert so well, constantly check AD copies, keep up with quality score and other factors. PPC requires a lot of hassle because if you missed to track results, you may be actually losing money.

Same with any other strategies. You may actively need to track results for ROI since no other strategy will help generate free traffic other than organic search traffic.

With SEO, you don’t need to keep your eyes opened all time. You can use your time elsewhere. All you need is to maintain rankings, which you already achieved. You can focus more on conversions and other parts of your business.

SEO is more effective than any other strategy

Compare it with any marketing strategy like banner adverts, text link advertising, contextual advertising, or social media, SEO can always generate better quality traffic. However, you’d need minimum investments compared to those strategies of traffic building.

You search for any keyword in search engine only because you’re interested to know around that topic. That means, traffic generated with search engines is always focused and targeted.

SEO = Long term returns

SEO is long-term strategy. As soon as you stop paying PPC bids, or any other paid adverting, your site will stop receiving traffic. While, search engine traffic doesn’t stop just like that.

Organic results = better trust

If you do a quick search, you’ll find many reports and articles showing that people tend to trust organically grown results more than sponsored results. While we all know that ‘search engine business’ itself is supported by paid ads.

The greater the trust equals greater conversion, so organic traffic would require less effort for you to convert.

One investment for all benefits

Majority of search engines have similar algorithm. If you focus on any one-search engine and try to rank there, you can expect traffic from other search engines as well! It often happens that if you rank well on one search engine, you rank well on others, too.

With a single investment, you get double, triple, quadruple, or centuple benefits!

Age does matter!

The older the site you have, the better the rankings and traffic you can expect. That is because search engines algorithm considers age as one of deciding factors. This means less effort is required to rank or maintain your rankings.

Big brands too care for their search rankings.

Everyone loves better rankings, whether it’s a small website owner or big brand. Multi-million dollar brands also pay SEO consultants and SEO companies to improve/maintain their search rankings.

Categories
Internet Marketing Online Marketing

Online Marketing

Advantages:

  1. One of the most important advantages is the fast availability of the information. The clients/users can easily get information, by navigating the internet, about the products that they wish to purchase, and besides that, they can check the information at anytime of the day.
  2. It allows the companies to save money, an aspect that is really taken into account by the companies since the online marketing campaigns don’t require a large amount of investment.
  3. The previous mentioned aspect, gives less importance to the differences between large and small companies in some way, thus increasing the competition and giving that way advantages to the customers.
  4. Presence on the Internet can help the expansion of the company from a local market to national and international markets at the same time, offering almost infinite expanding possibilities.
  5. On the internet everything can be measured, thus it’s easier for the companies to know almost instantly if their campaign is working or not, what company or user is interested in their products, from what cities or countries are they, etc.
Categories
Benefits of website

6 reasons why you need a Website ?

In the same way as other fresh entrepreneurs, you may think your business can’t profit from having a site or owning a website is beyond budget. If you don’t use computers/internet it doesn’t mean your potential customer don’t use computer/internet.

The size of business does not matter and is not an indicator for need of a website. Below are 6 reasons why you need a website:

  1. It helps in keeping your customers informed:

It is much easier to update information about your products and services on your website and share them with your customers than in print material, making it an effective way of letting them know about the products, upcoming events, special promotions, newsletters or any new services you now offer. Unlike print ads which quickly become outdated, your website can provide current information and news. Think of your website as being your online brochure or catalog but with quicker and wider reach than the printed media.

  1. It is always accessible: 

A website is online 24/7/365 providing them with the convenience of reviewing your products and services even when your store or office is closed. With today’s busy lifestyles, this is a great selling point when making a purchase decision. The information can be viewed by both existing and future customers.

  1. A website can target wider market.

As a retailer, a website (eCommerce) is a great place to sell your products to a wider market; even services can be made available globally. Whether you provide products or services, your website will provide an alternative location to sell them. You can sell your products globally without boundaries.

 

  1. Website can be showcase for your services and products.

Websites can be a showcase for your services, what you have done so for can be showcased. This will enable future customer to know your ability and build their confidence in you. No matter what type of business you’re in, a website is a great place to showcase your work. By including a portfolio or image gallery, as well as testimonials about your work, you can demonstrate what makes your business unique.

  1. Small businesses can gain Credibility easily

Your small business will gain credibility by having a website. Without one, potential customers will go to your competitors that do. Today, more and more consumers use the internet to search for the products or services they need. If you already have a website but it is “home-made”, having it professionally redesigned will provide your business with a professional image which will inspire even greater confidence. For home-based businesses, this is particularly beneficial since you do not have a store front to promote your products or services.

  1. A Website saves you Money and Time

You might have a mindset thinking having a website may cost you more and does not fit your budget, well now owning a website doesn’t cost much. Contact us to know more. But to give you the idea Compared with the cost of a newspaper ad, when you consider the potential market you can reach with a website, it is a very cost effective way to promote your business.

Providing information to your customers takes time, whether it’s on the phone, face-to-face, in a brochure, or in emails. With an online information brochure you can provide lots of information about your products and services. Once your website is up and running, it is available to your customers indefinitely, saving you time. And what is time? Time is money!