In the same way as other fresh entrepreneurs, you may think your business can’t profit from having a site or owning a website is beyond budget. If you don’t use computers/internet it doesn’t mean your potential customer don’t use computer/internet.
The size of business does not matter and is not an indicator for need of a website. Below are 6 reasons why you need a website:
- It helps in keeping your customers informed:
It is much easier to update information about your products and services on your website and share them with your customers than in print material, making it an effective way of letting them know about the products, upcoming events, special promotions, newsletters or any new services you now offer. Unlike print ads which quickly become outdated, your website can provide current information and news. Think of your website as being your online brochure or catalog but with quicker and wider reach than the printed media.
- It is always accessible:
A website is online 24/7/365 providing them with the convenience of reviewing your products and services even when your store or office is closed. With today’s busy lifestyles, this is a great selling point when making a purchase decision. The information can be viewed by both existing and future customers.
- A website can target wider market.
As a retailer, a website (eCommerce) is a great place to sell your products to a wider market; even services can be made available globally. Whether you provide products or services, your website will provide an alternative location to sell them. You can sell your products globally without boundaries.
- Website can be showcase for your services and products.
Websites can be a showcase for your services, what you have done so for can be showcased. This will enable future customer to know your ability and build their confidence in you. No matter what type of business you’re in, a website is a great place to showcase your work. By including a portfolio or image gallery, as well as testimonials about your work, you can demonstrate what makes your business unique.
- Small businesses can gain Credibility easily
Your small business will gain credibility by having a website. Without one, potential customers will go to your competitors that do. Today, more and more consumers use the internet to search for the products or services they need. If you already have a website but it is “home-made”, having it professionally redesigned will provide your business with a professional image which will inspire even greater confidence. For home-based businesses, this is particularly beneficial since you do not have a store front to promote your products or services.
- A Website saves you Money and Time
You might have a mindset thinking having a website may cost you more and does not fit your budget, well now owning a website doesn’t cost much. Contact us to know more. But to give you the idea Compared with the cost of a newspaper ad, when you consider the potential market you can reach with a website, it is a very cost effective way to promote your business.
Providing information to your customers takes time, whether it’s on the phone, face-to-face, in a brochure, or in emails. With an online information brochure you can provide lots of information about your products and services. Once your website is up and running, it is available to your customers indefinitely, saving you time. And what is time? Time is money!